Changing health behavior is far more complex than simply increasing people’s awareness or knowledge. Plenty of us know what we should do to stay healthy, but we still don’t do it. The key to effective behavior change is using behavioral science to motivate people and lower barriers to success.
At Twig Strategies, we develop evidence-based communication materials, interventions, and resources using the latest evidence-based techniques from fields like psychology, sociology, marketing, and behavioral economics.
We routinely work with the nation’s top public health agencies to create communication campaigns that change people’s lives for the better, helping individuals and communities thrive. We also train CDC’s professional workforce at CDC University in topics from behavioral theory to communication strategy to systems thinking, with what CDC calls “exceptional” success. We also work one-on-one or in small groups to help physicians, pharmacists, and other healthcare professionals communicate more effectively with their patients.
Twig is a one-stop shop for health communication strategy, materials development, training, and research. Our expertise also includes a complete range of data-gathering and research translation, from conducting environmental scans, surveys, focus groups, and in-depth interviews to analyzing and publishing results, for either expert or lay audiences.
In addition to CDC (Centers for Disease Control & Prevention), we’ve provided health communication counsel or training to the National Institutes of Health (NIH), National Institute for Occupational Safety and Health (NIOSH), the Georgia Division of Public Health, the Association of State & Territorial Health Officials (ASTHO), the American Meteorological Society (AMS), regional hospitals, large medical practices, and more.